REASONS TO SELL WITH JONI ROY

There is a big difference between buying a home and selling a home. They require tailored duties and services at each stage of the process. It's important that you work with a real estate professional prepared to meet those demands to ensure full value! 

As you prepare to sell your house and interview prospective agents, you may find yourself wondering: just what exactly does a real estate agent do, anyway? Sure, you see the lawn signs and the MLS listings, but do you know all they do to earn their commission?


At a basic level, a good real estate agent will save you time and money. They know your community, what buyers want in a house, how to negotiate house prices and how to close the deal.

As a Right At Home Real Estate agent, I will take care of all that and a whole lot more. In every real estate transaction, the number of things to do, know and remember can be daunting.

Listed below are the ways I can help you get the best price for your home, all the while saving you time and worry.


I can do the following (where applicable):

  1. Order a complete property profile of your house
  2. Perform a professional "Competitive Housing Market Analysis"
  3. Review "Total Market Overview" with sellers
  4. Create a customized market plan that targets your most likely buyers
  5. Develop a specialized pricing strategy for your property
  6. Calculate an estimate of your net proceeds from the sale
  7. Tour your property from the buyer's standpoint
  8. Conduct a complete staging analysis of your house
  9. Provide instructions to help your house sell at a higher price
  10. Review the interior of the house to maximize attractiveness
  11. Integrate photos into marketing materials
  12. Review the status of any property tax liens against the property
  13. Obtain copies of permits relative to the property
  14. Accurately measure the house
  15. Develop advertising copy for marketing
  16. Place house description in the Multiple Listing System (MLS listings)
  17. Explain commission splits between listing and selling brokers
  18. Provide marketing guarantee to seller
  19. Review benefits and drawbacks of using real estate lock box
  20. Arrange for pest control inspection of the house
  21. Arrange for contractor's inspection of the house
  22. Arrange for roof report of the house, as necessary
  23. Arrange for septic tank inspection
  24. Prepare seller's disclosure statement
  25. Place professional For Sale sign on property, as authorized
  26. Directly contact other real estate agents with qualified buyers about the property
  27. Respond to real estate agent questions about the property
  28. Respond to buyer questions about the property
  29. Develop a convenient open house schedule with owner or tenants
  30. Hold public open house viewings as warranted
  31. Order professional photos of the property to be taken for online listings
  32. Prepare just-listed flyers for potential buyers
  33. Follow up with potential buyers from open house
  34. Arrange for a tour of the property for all real estate agents in the area
  35. Obtain other real estate agents' opinions of home pricing strategy
  36. Provide weekly status report to seller by phone or in person
  37. Review the financial impact of any purchase offers with seller
  38. Negotiate and write counter offers, as necessary
  39. Make sure escrow is open in a timely manner
  40. Make sure initial deposit is placed into escrow in a timely manner
  41. Make sure deposit increases are placed into escrow on time
  42. Make sure buyer applies for a loan within contracted period
  43. Provide access to property for inspectors, as necessary
  44. Make sure seller places all necessary documents
  45. Assist seller in transferring utilities to home buyer
  46. Assist seller in moving to a new residence
  47. Provide keys to home buyer
  48. Review closing statement with sellers
  49. Deliver proceeds cheque to sellers


I also offer Seller’s Incentive:

  • Free Home Evaluation
  • Free Home Staging
  • Free Professional Photo Shoot
  • Free Professional Video Shoot
  • Free Virtual Tour
  • Free Just Listed Flyer
  • Free Feature Sheet

Ready to sell? How can I really make sure I’m getting a good deal? These are the questions I can help you answer.

​Give me a call today at 416-858-4109 and let’s get started!

Joni Roy

Real Estate Agent

International Realty Firm, Inc., Brokerage

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